Customer:Abitech
Date:from April 2016

All-inclusive services

for Abitech

Abitech has been successfully operating since 1999. Its main line of business is construction and renovation of uninterrupted power supply systems and implementation of integrated engineering solutions for civil and industrial buildings. Abitech is an official partner of General Electric and Gesan in Russia.

Abitech cooperates with leading Russian companies

Vkontakte Central Bank of Russia RZD Krok MTS Megaphon VTB24
Objective

Reinforce company's position in the market and increase sales

Solution

Integrated approach and development of a strategy

We used an integrated 3-phase approach to promote the brand.

Phase 1

Development of comprehensive measures aimed at a successful implementation of the brand campaign

Campaign materials

Development and production of presentation materials and giveaways Development of an updated catalogue featuring company product and main lines of business.

Website

Introduction of Call to Action and other new functions to improve site's usability and streamline its navigation.

Analytics

Integration of new data collection and analysing tools allowing to continuously improve the quality of advertising and utilization of investment funds.

Magazine
External Accumulator
Phase 2

Consideration of the current and deferred demand for the company's products

Introduction of digital tools increasing the number of consumers visiting the company website and demonstrating interest in the company products.

Calendar
Phase 3

Building up company's reputation of an industry expert and a market leader.

Events

Organization of corporate events; support of industry events; participation in specialized exhibitions and conferences.

Mass media

Release of articles, publications and news reports. PR campaigns; development and distribution of press releases; organization of press conferences; establishment and maintenance of journalist liaison.

Internet marketing

Promotion in the media; engagement in community activities; company reputation management.

Calendar
Souvenirs
Stander
Outcomes

Improved customer confidence
and brand loyalty

By adhering to a comprehensive branding strategy, we have shaped an appealing image of a modern company and increased customer confidence and loyalty. We have also developed (within the marketing budget limits) a mechanism for turning potential customer into standing ones.

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