Abitech has been successfully operating since 1999. Its main line of business is construction and renovation of uninterrupted power supply systems and implementation of integrated engineering solutions for civil and industrial buildings. Abitech is an official partner of General Electric and Gesan in Russia.
Abitech cooperates with leading Russian companies
We used an integrated 3-phase approach to promote the brand.
Development and production of presentation materials and giveaways Development of an updated catalogue featuring company product and main lines of business.Website
Introduction of Call to Action and other new functions to improve site's usability and streamline its navigation.Analytics
Integration of new data collection and analysing tools allowing to continuously improve the quality of advertising and utilization of investment funds.
Introduction of digital tools increasing the number of consumers visiting the company website and demonstrating interest in the company products.
Organization of corporate events; support of industry events; participation in specialized exhibitions and conferences.Mass media
Release of articles, publications and news reports. PR campaigns; development and distribution of press releases; organization of press conferences; establishment and maintenance of journalist liaison.Internet marketing
Promotion in the media; engagement in community activities; company reputation management.
By adhering to a comprehensive branding strategy, we have shaped an appealing image of a modern company and increased customer confidence and loyalty. We have also developed (within the marketing budget limits) a mechanism for turning potential customer into standing ones.